The dream began in Amsterdam 1828 when C.J. VAN HOUTEN invented the process of manufacturing cocoa. Very soon Van Houten’s cocoa and chocolate powders conquered the hearts of thousands of chocolate lovers.
Still today, Van Houten carries on this great tradition through in-house sourcing, production, and research and development, resulting in an extensive range of high-quality chocolate and cocoa drinks appealing to all types of consumers, in all markets.
Consumer drinking habits are constantly evolving. Many years ago Van Houten was the first choice for grandmothers preparing cocoa beverages in their kitchen throughout Europe and America. Now the brand enjoys a much wider prospect. Responding to consumer demands, Van Houten has developed a diverse range of high-quality chocolate and cocoa drinks that appeal to all types of drinkers across the retail, HoReCa, vending and OCS markets with more than 1.6 billion cups of chocolate enjoyed in over 40 countries around the world in 2006.
The creation of new products in response to market trends has always been an important factor in keeping the Brand fresh and alive. Whether your costomers look for indulgence, varied taste, low sugar or Fairtrade, Van Houten allows you to offer chocolate drinks that perfectly match their desires.
Van Houten is all about great chocolate drinks for any moment of the day. When you are choosing Van Houten, you are choosing: Quality - Authenticity - Indulgence - Good conscience.